After the end of WWII, America's economy was booming, a far cry from the poverty-etched days of the Depression. As more men were becoming white-collar and reveling in robust paychecks, advertising agencies were trying to figure out how to receive the disposable income. A way to do this was to use the relatively young television. When a television network wants money, they run ads during the pause in the program(hence the term "commercial break''). The more popular the network/program, the more money the agency has to pay. This process happens because the PR sector knows that when more people view an ad, the likely hood of profits being made increases. Meanwhile, print ads are still going strong. Firms started to realize that men weren't the only ones in charge of money, so ads pandering to women saw an inception. Notice that ads are utilizing modern techniques such as ethos.