There are different ways that advertising agencies use to connect and persuade their audience. Here are some:
Band Wagon
Cites the reason that if your peers are doing something, it would be wise to join in.
"Everyone else is doing it! Why not you?
Testimonials
This method uses positive experiences from other costumers to showcase the quality of the product. In some cases, celebrities will be used to widen the appeal. Also used are professionals like doctors or scientists, which attempt to give a product more credibility.
Emotional Appeal
These ads rely on triggering sentiments within the viewer in order to persuade them. Examples of this include those very sad commercials about animal abuse and starving children, which leads to the next method.
Moral Fulfillment
Advertisements like this often say that by purchasing their product, you help someone by supporting a good cause. For instance,"If you buy this can of soda, we'll donate x amount to a charity."
Band Wagon
Cites the reason that if your peers are doing something, it would be wise to join in.
"Everyone else is doing it! Why not you?
Testimonials
This method uses positive experiences from other costumers to showcase the quality of the product. In some cases, celebrities will be used to widen the appeal. Also used are professionals like doctors or scientists, which attempt to give a product more credibility.
Emotional Appeal
These ads rely on triggering sentiments within the viewer in order to persuade them. Examples of this include those very sad commercials about animal abuse and starving children, which leads to the next method.
Moral Fulfillment
Advertisements like this often say that by purchasing their product, you help someone by supporting a good cause. For instance,"If you buy this can of soda, we'll donate x amount to a charity."